“In difesa del cibo” is the story of a virtuous food supply chain, sustainable on an economic, environmental and human level, carried out by artisans aware of the enormous impact that their work has on the lives of all of us.
“In difesa del cibo” is also an investigation into the current food system and in particular into the gap between the quality and saleability of a product, craftsmanship and industry, authenticity and media artifice.

#1 Wine

The first episode will be dedicated to wine, which for some reason has lagged behind food in the path of awareness that has led people to recognize the superiority of healthy and genuine foods, grown while respecting the land.

The intent is to spread the voice of natural producers, take care of their message and affirm the superiority of their wine compared to industrial wine.

The investigation will start in the Loire, in February 2024.


“In difesa del cibo” is a project by BloomyWild (, a design studio which, together with the distribution of natural wine Social Wine and the environmental education center Peromelo, is part of the Mycoriza network with which he conducts research and promotion of issues related to sustainability and respect for the soil.

By BloomyWild:
Beatrice Capone, author, project manager
Roberta Rapino, designer, videomaker

Previous works

Civita d’Antino, stories from the hamlet

Genius Loci is a story out of the ordinary that invites you to know different places through the voice of those who live there. Facts, traditions, stories and legends are interwoven, giving back the sense of a shared cultural heritage and the image of a community deeply linked to the places that generated them.

Lu Före, the river

The river described in Lu Före is not only the memory of a beautiful landscape, but also of a real point of reference in the lives of its frequent visitors, a place of aggregation and exchange with the inhabitants of the neighboring villages, a setting for personal memories from childhood to adulthood, witness to ancient customs and unfortunately also a demonstration of environmental degradation and climate change.